By August 11, 2014 Read More →

Change your life in your lunch break!

 With award-winning executive coach Anne Mulliner

Anne Mulliner small picLike all new business entrepreneurs, it can be easy to fall into the trap of spending all your time working in your business and no time working on it. Experience will teach you that it’s a subtle balance, but it’s one that with some thought and planning you can achieve.

The traditional lunch hour is very much a thing of the past for many employed and self-employed people, yet making a commitment to find an hour in your day, at least 3 times a week, where you can focus on the things that will help you develop and grow your business will pay you dividends quickly.

P is for Proposition!Really successful business owners spend time carefully crafting a clear and succinct business proposition, stating what they do and why they do it, and they regularly go back to it and check they are sticking to it.  It saves them time and effort in making decisions because if an opportunity comes along that is outside of their proposition, they know to pass on it.

S & M Sales and Marketing that is! Some business owners do not commit regular time to work on them, especially when they are up and running and have clients to service or products to sell.  Plan time in your week when you know you will be at your best and commit to do something for one hour that will generate leads, sales or contacts.

DatabaseMake sure you capture all of the contact details of the people you are in contact with or that are buying from you, as this will become your most valuable asset in your business if you use it to its full potential.  Successful business owners regularly check their databases to find trends and patterns, which they can use to develop focused sales and marketing communications that deliver results every single time.

Follow Up Please believe this simple truth; people buy from people.  If you are a new entrant into a market you might find it difficult to get your first sale, and you may have to accept it will take anything up to 10 approaches to achieve that goal, depending on how quickly you build trust.  Just as you need to commit time to build new leads, you also need to continually keep in touch with the ones you already have. If this isn’t something you enjoy, committing an hour a week and putting it in your diary as if it’s an appointment means you are more likely to take action.  Keep in mind that it is not your client’s job to remember to do business with you; it’s your job to remind them!

It’s all About You! No one will ever care more about your business than you.  Therefore it is vital you make time to look after your own wellbeing.  If you are the expert in your business and you fall ill or are otherwise unavailable, then there is no business.  Take time out every week to exercise, network, do something creative or just have some fun and tell yourself that you are looking after your USP – YOU!   You know you are worth it.

 

ABOUT THE AUTHOR

Anne Mulliner is an award-winning executive coach and leadership development expert who works with clients all over the world, sharing her passion for getting them to access their full potential and live life at 10 out of 10. She is an accredited master coach, behaviour specialist and image consultant. She lives in the UK with her two daughters.

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