Entrepreneur opens first Italian gynaecological clinic in London

 

By Paola De Pascali

Finding the right balance between work and life represents a big challenge for every entrepreneur, but is the hard grind worth it?

Giorgia Bacco - DottoreLondon - sml

Giorgia Bacco – awarded for her idea at “The Big Idea Challenge” competition at the London Metropolitan University in 14 July 2014.

I spoke with Giorgia Bacco, founder of DottoreLondon – the first Italian gynaecological clinic in London, to hear her experiences of setting up a start-up in London, what her definition of success is and how her start-up has impacted on her life.

How did it all start, where did the idea come from?
The idea came from a need for Italian women based in London to consult with an Italian gynecologist without going back to their home country. Of course such a necessity is the same for other branches of medicine like pediatrics, because the British approach is completely different to the Italian one.

I chose London because I studied here and my business idea was developed by the Accelerator, London Metropolitan University’s business incubator, which is ranked fifth ‘Most Active’ in Europe.  My medical start-up idea became a reality 6 months and was fully operational after 9 months, getting very good feedback from the Italian community, as well.

Many people have a fantastic idea, but never take any action to make it into a reality, how did you make sure this didn’t happen to you?
First I made sure that my idea was a good one. I collected different feedback and opinions, in addition to conducting market research to test the demand in the market. Once I received positive feedback from both the Italian and non- Italian community, I then went about transforming my idea into a business. This is one of the most difficult steps and that’s probably the reason why some people give up and don’t take any further action.

Many barriers appear and you just need to hold onto the idea that your business is going to be successful. I did not give up because I’ve believed in my idea and I’ve fought for it since the beginning. I put so much time and energy into this project that the only thing I wanted was for the business to be a reality and ultimately to be successful.

What is your definition of success?
Success in my case is being able to transform an idea into a business that works and satisfies a demand in the market in the most efficient way possible.

Success is generally the achievement of objectives that have been reached through sacrifice, dedication, passion and enthusiasm. My objective was to satisfy a need in my community (the Italian community) in London and seeing happy patients after consultations with our doctors is for me the biggest success.

What is the biggest enemy of success?
The biggest enemy of success is the lack of motivation that leads to giving up ahead of achieving your objectives.

What qualities do you think you need to be a successful womanpreneur?
Motivation, bravery, energy and passion, good ideas and a clear plan to transform your ideas into business.

Has your work-life balance changed, if so how?
Yes, instead of having a 5-day job from 9 am to 5pm I have a 7-day job with no specific starting/ending times. I had to give up on hobbies, dinners and drinks with friends, but I believe this is temporary and is going to get better once the business has become stable. When I started this journey I knew it would be intense and I was ready to face the challenge. After almost 2 years, I can definitely say that I don’t regret my decision as the result has been worth the effort.

My business has become my priority. It’s the first thing I think of when I wake up in the morning and the last thing when I go to sleep. However, I also have a family so I have to find the right balance to keep both happy – I’m still working on this. My free time is almost non-existent, and most of the time is spent on the business.

However, I’d like to have more time to spend with my husband. The person who’s helped me the most on this path with his constant support and love. It means a lot to me and gives me the strength to achieve my goals.

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For more information about DottoreLondon visit Giorgia’s website at www.dottorelondon.com

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