Tag: marketing

The book on marketing that makes all of the others make sense

The book on marketing that makes all of the others make sense

  By Rachel Myles The no jargon, straight talking book ‘Watertight Marketing’, by author, speaker and consultant, Bryony Thomas, is aimed at helping small business owners to stop making mistakes and start making more profits. It is split into 4 parts that expose mistakes you might be making in your business and explains how to more »

Are you using the TV Talent Show Model in your business?

Are you using the TV Talent Show Model in your business?

Peter Newton shows you how you can use the TV Talent Show Model in your business. X-Factor, Britain’s Got Talent and The Voice all have one thing every business wants; a great product that your audience loves and will buy. So what can businesses learn from these shows? Ideas Generation & Screening: Put as many more »

5 social media apps for businesses

5 social media apps for businesses

By Neil Brewster, CEO Lightning Apps Are you any of these people; an entrepreneur who wants to micro-manage his or her business virtually? Or the CEO of an organization that plans on running a social media campaign as his/her next marketing and advertising step?  Then look no further for this article provides you with effective more »

By February 6, 2014 Read More →

What can you learn about marketing from Coca Cola?

Over the past few weeks we have been working with many new clients with very exciting businesses and ideas; from luxury cakes, business printing, bookkeeping and a Saturday school, to cosmetics and skin care.  The main thing we have been working with all of these entrepreneurs on, is having a greater understanding of their market, more »

By September 5, 2012 Read More →

What is Your Niche?

WHAT IS YOUR NICHE? Our CEO has done a series of talks educating small business owners about the importance of finding their niche in the market.  So we asked Anthony to give us his thoughts on entrepreneurs finding a niche. Well the first thing is to really understand what a niche is:  it is a more »

Your Marketing Message

YOUR MARKETING MESSAGE We talk to many businesses daily and find that many fall into what we call the marketing blind spot; they make fatal mistakes with their marketing messages that cause them a loss of customers income and in this current climate; their business. Here are 5 quick tips to keep your marketing messages more »