By April 4, 2014 Read More →

Yearning to be the conductor of your very own business?

Restructure, redundancy and a leap of faith…by Peter Newton

Peter Newton imageRestructure

It’s amazing how the golden handcuffs of a salary and benefits can restrain the urge to go do it for yourself and it did for 16 years.  Change usually occurs as a result of necessity or urgency rather than just one’s own free will.  Having sat in the comforting yet engulfing world of corporate life and facing another restructure (yet another new role with even less  resource but more pay all in the name of slimming down for profit) one begins to wonder should I just work for myself? Yes – but I’m scared.

Redundancy

For those who have shared the experience of their company making redundancies you’ll know that uncertainty, fear and even paranoia proliferate and soon take their toll on your own confidence in your abilities.  My job was relatively safe – yet I felt just as unsettled as it presented the opportunity to question just what I wanted.  I wanted out, tired of endless internal politics when all I ever wanted was a green light of approval for well-researched plans.

A leap of faith

It is a coincidence to note that at this point an ex manager of mine, Sharon Curry, who had been influential in my career development, turned up out of the blue asking me to be a guinea pig for her coaching business.  No brainer.  She asked me what I imagined being successful looked like to me on a daily basis.  What would be happening? What would I be doing? How would I feel?

It created a moment in my mind where I realised that if I was earning enough, felt  purposeful and requested then I would be truly happy.

Now that’s a real game changer…  we don’t have to be the next Lord Sugar, just noted for our own results!

So I left.  I left to do what I do best but with the smaller businesses, where changes can actually happen and fast.  The greatest challenge is the resources.

 

Now you’re the conductor

Just over two years down the line and still surviving.  So what would I say the lessons were thus far?

1. Have a base case scenario.  How will you survive solo in the small business world? We all have dreams of making the next best thing but in reality product development is fraught with loss and pain so ensure you’ll be happy with your core way of making money, YOU!

2. You are the product.  People always buy from people whether it is in the boardrooms of global giants or on the market stall where marketing began.  Ensure you make the most of your own marketing collateral and networks.  You need to meet someone or be mentioned about 3 times before they really start to listen to what you can do for them.

3. Ride the troughs!  There’s always the unforeseen.  In a safe corporate life my salary didn’t stop just because something happened in the market place, but obviously for you on your own it will have an impact.  Don’t lose your faith; this is the test – get up and carry on more times than you get knocked down.

4. Remember why you did it.  The connection to purpose and fulfilment and answering to myself was enough for me.  Making your own money and managing your own hectic time.  Now I love my mobile to ping, rather than dread the constant ding of the corporate Blackberry.

To finish on a fun note and as a demonstration of persistence…

 

ABOUT THE AUTHOR

Peter Newton is the Director of ‘The Business Conductor’ offering practical small business help to prepare and support your business in gaining a valuable customer audience.

From research, product development, pricing and partnering through to websites and easy to manage sales and marketing The Business Conductor aim to provide you with experienced and expert help in a cost effective way.

Their added value comes from coaching you through the process so you have these skills and more capability for your own future.

Visit www.thebusinessconductor.co.uk

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